by Carolyn | Jan 12, 2016 | Entrepreneur, Marketing Strategy
For small businesses that are just beginning to look at marketing it can be scary to add something a bit unpredictable into the mix. As a result, it is tempting to run a ‘trial’ marketing campaign to test its impact or success. After all, it’s a logical next step,...
by Carolyn | Jan 5, 2016 | Entrepreneur
Often the introduction of a new year brings about both planning ahead as well as looking back to assess and take stock. And although these two seem to be conflicting, I think we all know how complimentary they really are. For me, I use a short series of questions to...
