by Christine Fong | Oct 15, 2017 | Entrepreneur, Marketing Strategy
How to creep out prospects: Schedule a first time meeting at your prospect’s favourite cafe Send push-notification every time they walk by the store Send a prospect an email, even though they never opted-in for your newsletter or to be your subscriber...
by Carolyn | Sep 15, 2017 | Entrepreneur, Marketing Strategy, Small Business Strategy
It can be tough to sit down and craft your own marketing strategy as an entrepreneur or small business owner. After all, you already have a few balls in the air: sales, client work, overhead, finances, etc. The process of defining a marketing strategy is an excellent...
by Carolyn | Jun 27, 2017 | Entrepreneur, Marketing Strategy, Small Business Strategy, Uncategorized
Building awareness is the first step in marketing your business. Making sure your prospects know you exist and what you offer is the first part of selling. It’s important to be the business that stands out from the pool of competitors and to spark interest in...
by Carolyn | Jun 6, 2017 | Analytics, Entrepreneur
If your business is one of the millions that use Google Analytics (GA) to track and measure your website traffic, it makes sense to customize it to the specific pieces you’re reporting on. Creating a custom dashboard built around your KPIs just makes sense. Everyone...
by Carolyn | May 23, 2017 | Entrepreneur, Marketing Strategy, Small Business Strategy, Uncategorized
It’s a cornerstone of any business – the website. It can attract prospects, generate leads, build credibility, and even make sales on your behalf! Yet there are still those businesses out there that consider their website a waste of money and not worthy of...
by Carolyn | Feb 28, 2017 | Entrepreneur
Blogs are a great way to glean information and insight into topics – for free. So when you find a source that gives helpful advice and critical thought mixed with industry insight you want to bookmark that page and schedule some time to check it out each week. I try...
