by Carolyn | Jan 14, 2020 | Analytics, Content Marketing, Entrepreneur, Inbound Marketing, Social Media
Delivering a return on investment with social media is a strategic choice. It’s a choice that requires planning on your part to see it work. Are you ready? First you need to know why you’re on social media in the first place. A. Goals Many organizations have a...
by Carolyn | Jan 7, 2020 | Entrepreneur, Marketing Strategy, Small Business Strategy
It’s too easy to start throwing things up on social media just to have something there. And it’s tempting to nibble a little at this tactic or that angle. However, you’re not doing your business any favours by chasing the shiny object. All it takes is an hour or two...
by Christine Fong | Oct 15, 2017 | Entrepreneur, Marketing Strategy
How to creep out prospects: Schedule a first time meeting at your prospect’s favourite cafe Send push-notification every time they walk by the store Send a prospect an email, even though they never opted-in for your newsletter or to be your subscriber...
by Carolyn | Sep 15, 2017 | Entrepreneur, Marketing Strategy, Small Business Strategy
It can be tough to sit down and craft your own marketing strategy as an entrepreneur or small business owner. After all, you already have a few balls in the air: sales, client work, overhead, finances, etc. The process of defining a marketing strategy is an excellent...
by Carolyn | Jun 27, 2017 | Entrepreneur, Marketing Strategy, Small Business Strategy, Uncategorized
Building awareness is the first step in marketing your business. Making sure your prospects know you exist and what you offer is the first part of selling. It’s important to be the business that stands out from the pool of competitors and to spark interest in...
by Carolyn | Jun 6, 2017 | Analytics, Entrepreneur
If your business is one of the millions that use Google Analytics (GA) to track and measure your website traffic, it makes sense to customize it to the specific pieces you’re reporting on. Creating a custom dashboard built around your KPIs just makes sense. Everyone...
