How to Market to a Warm List

How to Market to a Warm List

Any marketer will tell you that building a list of interested prospects is a benefit. Marketing to a list of currently interested prospects or a ‘warm’ list can save money on marketing efforts, have a higher conversion rate, and have a faster sales cycle. Cultivating...
Good Visualizations Do Not Fix Bad Content

Good Visualizations Do Not Fix Bad Content

The surge of ‘big data’ over the past five years or so has lead to an overwhelming amount of information being sent to people and teams who were not necessarily skilled in reading, analyzing or presenting this data in an effective way. The result has been an explosion...