by Carolyn | Jun 20, 2017 | Content Marketing, Marketing Strategy, Small Business Strategy
Gone are the days where you can simply dump more leads into your sales funnel to produce more sales. To make the most of your sales time you should be spending time with only those prospects that are genuinely interested in your product or service. But how do you...
by Christine Fong | May 30, 2017 | Content Marketing, Marketing Strategy, Outbound Marketing
I’m sure we all have seen spammy emails for those work from home job ads. It’s spam. If you see spam in your inbox, your first instinct is to trash it and forget about it. Seeing spam in your email is the worst, but many email clients do a good job of filtering...
by Christine Fong | May 2, 2017 | Content Marketing, Marketing Strategy, Social Media
What’s your favourite snack? Choosing just one can be hard because there are so many options to choose from. (If I had to pick only one, it would be spicy shrimp chips.) Snacks are great because you can eat them quickly and it satisfies a craving or hunger. I’m...
by Carolyn | Jan 17, 2017 | Content Marketing, Marketing Strategy, Social Media
Creating and running an event can be an insane amount of work but the planning is only half the job. The biggest and most stressful part is the promotion. Getting the seats filled or tickets sold will make or break the event so a certain priority needs to be placed on...
by Carolyn | Dec 13, 2016 | Content Marketing, Marketing Strategy, Outbound Marketing
It’s not a generational thing, it’s an epidemic across all ages! Self-promoting ads and posts can be seen across the internet and social sites, expanding as the audience grows. Not all are on the same level of ‘bad’, but most could do better. What am I talking about?...
by Carolyn | Nov 22, 2016 | Content Marketing, Marketing Strategy
Many people think marketing is marketing. Well, it isn’t – not really. There’s business to business (B2B) marketing which is when businesses sell to other businesses. And there is business to consumer marketing (B2C) which is where businesses sell to the...
