by Carolyn | Feb 10, 2020 | Content Marketing, Entrepreneur, Inbound Marketing
Not everyone can turn a phrase. And not all small business owners know how to craft a message that resonates with their target client or target audience. If you combine these two inabilities you come up with a surprising number of entrepreneurs! But these...
by Carolyn | Jan 14, 2020 | Analytics, Content Marketing, Entrepreneur, Inbound Marketing, Social Media
Delivering a return on investment with social media is a strategic choice. It’s a choice that requires planning on your part to see it work. Are you ready? First you need to know why you’re on social media in the first place. A. Goals Many organizations have a...
by Carolyn | Jun 20, 2017 | Content Marketing, Marketing Strategy, Small Business Strategy
Gone are the days where you can simply dump more leads into your sales funnel to produce more sales. To make the most of your sales time you should be spending time with only those prospects that are genuinely interested in your product or service. But how do you...
by Christine Fong | May 30, 2017 | Content Marketing, Marketing Strategy, Outbound Marketing
I’m sure we all have seen spammy emails for those work from home job ads. It’s spam. If you see spam in your inbox, your first instinct is to trash it and forget about it. Seeing spam in your email is the worst, but many email clients do a good job of filtering...
by Christine Fong | May 2, 2017 | Content Marketing, Marketing Strategy, Social Media
What’s your favourite snack? Choosing just one can be hard because there are so many options to choose from. (If I had to pick only one, it would be spicy shrimp chips.) Snacks are great because you can eat them quickly and it satisfies a craving or hunger. I’m...
by Carolyn | Jan 17, 2017 | Content Marketing, Marketing Strategy, Social Media
Creating and running an event can be an insane amount of work but the planning is only half the job. The biggest and most stressful part is the promotion. Getting the seats filled or tickets sold will make or break the event so a certain priority needs to be placed on...
