WindWater Marketing Blog

Building an Effective Marketing Strategy – from scratch

It can be tough to sit down and craft your own marketing strategy as an entrepreneur or small business owner. After all, you already have a few balls in the air: sales, client work, overhead, finances, etc. The process of defining a marketing strategy is an excellent...

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Social Media Management is Much More Than Posting Content

Many people think that social media management is easy based on the idea that social media is only about posting content. In my opinion, social media management is not easy, and it is much more than just posting and sharing content on social media. If you want to grow...

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The Dark Social: What is it and Why Should You Care?

I recently attended a local marketing event hosted by Institute of Communication Agencies, where Adam Pattison, VP of BBM for the Americas and EMEA, was speaking and the topic was one I hadn’t heard much about – Dark Social. The name alone conjures thoughts of the...

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Simple Ways to Build Awareness for Your Business

Building awareness is the first step in marketing your business. Making sure your prospects know you exist and what you offer is the first part of selling. It's important to be the business that stands out from the pool of competitors and to spark interest in the...

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Qualifying Your Prospects

Gone are the days where you can simply dump more leads into your sales funnel to produce more sales. To make the most of your sales time you should be spending time with only those prospects that are genuinely interested in your product or service. But how do you...

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The Importance of Targeting Your Prospects

For any organisation it’s fair to say that you wouldn’t turn away good business. So why limit who you market your services or products to? Seems like common sense, right? It’s not. It’s actually very poor thinking when it comes to your marketing. To market to a wide...

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Creating a Custom Google Analytics Dashboard

If your business is one of the millions that use Google Analytics (GA) to track and measure your website traffic, it makes sense to customize it to the specific pieces you’re reporting on. Creating a custom dashboard built around your KPIs just makes sense. Everyone...

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Why Your Website is Important

It's a cornerstone of any business - the website. It can attract prospects, generate leads, build credibility, and even make sales on your behalf! Yet there are still those businesses out there that consider their website a waste of money and not worthy of an effort....

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