About Us

B2B Marketing Firm

We love B2B marketing. That love fires our creativity and skill improvement. We focus our skills on helping small B2B organizations grow their business through specific marketing strategies tailored to their industry, target audience, and budget. We were born to do this!

Cutting Edge

We believe in looking ahead, seeing what’s coming and being prepared for it. This ensures cutting edge ideas for our clients!

Strategic Thinkers

We use creative thinking, defined processes and project management to combine marketing plans with our client’s business goals. We have broad skills with deep understanding in B2B marketing strategy.

B2B Marketing Support

We offer flexible options for the amount of marketing support or help our clients need – all within their budget. Small business B2B companies have a wide need and need a partner that is able to respond to a wide range of issues without blowing the budget.

Our Story

WindWater Marketing is a unique marketing firm in that its focus is the small business B2B. Our specialty is B2B marketing in the services industry who currently function as a small business. We work with clients who have little ability or time to market, but see the need for awareness, lead generation, branding, digital marketing or all of the above.

It was founded in 2015 by Carolyn Bergshoeff and is headquartered in Toronto, Canada.  The name WindWater comes from the belief of marketing being the wind that gives small business the push and momentum it needs to be more competitive in the sea of business. A little corny, I know, but it paints a nice picture! Download our brochure.

  • Marketing Planning 80% 80%
  • Digital Marketing 95% 95%
  • Webinars & Events 85% 85%
  • SEO 60% 60%
  • Inbound Marketing 85% 85%
  • Social Media 60% 60%
  • PR 25% 25%
  • Blogging 75% 75%
  • Custom Project 40% 40%
Carolyn Bergshoeff

Carolyn Bergshoeff

Founder, Marketing Director

Carolyn’s marketing experience ranges in industry experience but holds a particular excellence in B2B and services marketing with 20 years experience. With a strong background in small business and entrepreneur marketing, she has developed a wide range of skills to meet the demand of what marketing and growing a small business or entrepreneurs require.  Carolyn enjoys working with technology and is particularly passionate about digital marketing and analytics.

Graphic Designers

Graphic Designers


WindWater Marketing works with select senior graphic designers and skilled developers across Canada. Our talented group of graphic designers take on a wide variety of design projects from logos to websites to collateral design and more. Their years of experience help WindWater Marketing deliver exceptionally stunning marketing pieces to clients of all sizes.



The developers we work with help deliver marketing that works across on a variety of platforms with exceptional functionality.